How were you spending your time back then?🙋‍♀️💭

Actually, around that same time, NADESHIKO Rice Mask was released.
Launched in November 2015, its comfortable, moisturizing feel steadily gained attention throughout 2016.

Then in 2017, feeling moisturized and plump after use made it extremely popular in Japan.
It went viral on social media📱, was featured in magazines📚 and on TV📺 numerous times, and at one point it was so hard to get hold of…

About ten years have passed since then.
In November 2025, Rice Mask celebrated its 10th anniversary.
And its sales quantity has reached 500 million sheets*1🎉🌾🎊

If 500 million sheets of Rice Mask were stacked,
the height would be equivalent to 39.7 times that of Mt. Fuji*2, Japan’s tallest mountain🗻🗾

By the way, back in 2016, I was still a student—and one of the many fans of the Rice Mask.
As it went so viral, it became harder to find at local stores, and I remember going around to different shops in search of it✨

It’s truly moving to think that Rice Mask, filled with so many memories, is now loved by people all around the world.

As we head toward 2036(…“new 2026”?)
I hope it will continue to be trusted by many🫶

Thank you always for supporting NADESHIKO😊

*1 Based on the manufacturer’s worldwide cumulative shipment (from Nov. 1, 2015 to Oct. 31, 2025)
*2 The height of 500 million masks stacked together was calculated based on the thickness of one mask containing beauty serum.